OVERVIEW
Client:
Garnier Fructis
Project:
The Stylefinder is an interactive, animated, and filterable database of hairstyles that shows the user how to achieve the look with Garnier products through video and step-by-step instructions.
The Hair Genius is a parallel site that makes product recommendations based on the user's hair and styling habits.
A modification of the brand was implemented to give a more vibrant, youth-inspired image to the experience that extended from Garnier's standard beauty branding.
Branding
The Style Finder
Landing page: It features a dynamic filter, animated styles, video and step-by-step tutorials, and product recommendations.
Watch a video of the interaction:
The Hair Genius
Landing page: An interactive quiz that determines the users hair and style needs along with recommendations from the Style Finder.
> Visit the Garnier Hair Genius
The Core Team:
Katie Degentesh - Creative direction
Roger Baldowski - Visual design
Eric Tomlinson - User experience design, design direction, video direction, visual design